Organic pastry flour is manufactured from low gluten soft wheat. Organic pastry flour is milled very finely and produce flaky crust rather than hard or crisp ones. Organic pastry flour has very fine texture as well as high starch content. Organic pastry flour finds its application in a plethora of bakery products including, but not limited to piecrusts, cookies, biscuits, and assorted pastries.
Organic pastry flour differs from conventional pastry flour in the sense that organic pastry flour are milled from wheat that is grown and processed according to specific regulations and standards. Standards to label products organic includes prohibition of use of synthetic pest control and artificial fertilizers, prevention from contamination from non-organic products during processing, and other specific rules pertaining to sanitation, storage, packaging, and labeling.
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Organic pastry flour have gained traction in the recent years owing to the increasing consumer awareness about natural food products, as a result organic pastry flour can be a bright hotspot for bakery products.
Growing Demand for Non-GMO, Natural Products to Complement Organic Pastry Flour Market Growth
Consumers are seeking foods that are minimally processed, non-GMO and lacks artificial flavors, colors, and additives. Owing to this, companies are offering natural, organic and clean label food products that are free from chemicals and harmful additives, are minimally processed, and made from natural ingredients. As a result, burgeoning demand for organic pastry flour products can be seen in bakery segment, thus providing impetus for organic pastry flour market. Moreover, the global retail sales sector is becoming more organized, and is expected to increase across various domains of consumer products. The expansion of global retail chains, both, physically and digitally, along with increasing product lines and product portfolios is expected to further drive the growth of the organic pastry flour market.
Stringent Regulations on Product Labeling may pose Challenges in Organic Pastry Flour Market Growth
Manufacturers of organic pastry flour, willing to launch organic pastry flour products in the global market, claiming them as organic need to get a certification from the governing bodies in most of the regional markets. All manufacturers, retailers, farmers, food processors, and other suppliers, who claim to have an organic product have to fulfill all the requirements of the standard and certification processes to be able to ‘label’ their product as organic. Labeling organic pastry flour products as organic and selling them without certification can result in disciplinary action and monetary punishments.
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Even though these requirements of certification are important to ensure the authenticity of organic pastry flour and gain the trust of consumers, it can be daunting for small businesses and independent organic pastry flour manufacturers, as it adds to manufacturing costs, paperwork and other documentation work.
Online Sales Channels to Gain a Wide Traction in Organic Pastry Flour Market
Global organic pastry flour market can be segmented on the basis of product type, end-use industry, sales channel and region. On the basis of product type, the organic pastry flour market can be segmented as regular and stoned. On the basis of end-use industry, the global market for organic pastry flour can be further segmented as commercial (HORECA) and residential. On the basis of sales channel, organic pastry flour can be segmented as modern trade, specialty store, grocery store, convenience stores, online sales channel, and other sales channels. On the basis of region, the market for organic pastry flour is further segmented into North America, Latin America, Europe, Middle East and Africa (MEA), East Asia, South Asia, and Oceania.
Strengthening Digital Footprint to Enhance Customer Experience to Remain a Key Trend in Organic Pastry Flour
The world is today recognized by vibrant social commerce adoption, mobile-first consumer behavior and ubiquitous digital payments infrastructure. Owing to this, the prominent manufacturers in organic pastry flour are continuously striving for better consumer experience through last door delivery. Moreover, engaged stakeholders in the organic pastry flour market will continue to gain consumer experience and innovate their product accordingly. Some of the leading manufacturers in the organic pastry flour market are The Hain Celestial Group, Inc, Aurora Mills & Farm, Central Milling Company, Ardent Mills, Hodgson Mill, Bob’s Red Mill, Azure Standard, The Mill At Janie’s Farm, Natural Way Mills among others.
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