Layer cake mixes Market is expected to rise with a single digit growth rate of 7.9% in the forecast period
The food industry has grown rapidly in the recent years with more variety of products being manufactured. As consumption increases, the demand for food that is natural, healthy, convenient and sustainable is increasing.
The manufacturers are developing more number of innovative products that can meet the growing consumer demands. One such product is layer cake mixes. The growth in the sale of baker foods is linked to increased consumption of cakes, pastries and other foods.
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The layer cake mixes are cake baking material that helps in baking a multi-layer and multi-color cake. The bakery owner has started to purchase these layer cake mixes since it creates a very eye-catching and mouthwatering cake that increases its scalability. The increasing purchasing of cake for events such as birthdays, weddings and others have propelled the growth of layer cake mixes market.
Vendors in the layer cake mixes market are focusing on adding ingredients to the mix that can enhance the shelf life of layer cake mixes. Increasing consumer spending on bakery and other food products is one of the key trends in the layer cake mixes market.
Layer cake mixes Market: Drivers and Restraints
The layer cake mixes help users to make a very firm and moist cake with great height, fine texture and rich flavor. It has a very light eating quality with natural colors and flavors. The layer cake mixes are available in many varieties such as white, vanilla and chocolate.
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These factors are propelling the growth of layer cake mixes market. These products have a stable shelf life due to their tight crumb structure. People widely use the layer cake mixes due to the simple process of making. A user needs to add oil and water to the mix in order to create a cake, and the resultant is a very flat layer cake with high volume. Such factors are furthermore propelling the growth of layer cake mixes market.
One of the significant challenge faced by bakery food manufacturers is perishability. Also, the cakes have a limited shelf life. Such factors are hampering the adoption of layer cake mixes, thereby restraining the growth of the market. Increasing health consciousness amongst people has decreased the consumption of bakery foods, which in turn has hampered the growth of layer cake mixes market.
Layer cake mixes Market: Segmentation
The layer cake mixes market can be categorized on the basis of type and distribution channel. On the basis of the type in the layer cake mixes market, the demand for gluten-free in layer cake mixes is expected to rise due to increasing health concerns of people and increasing awareness of gluten food. On the basis of the distribution channel, the online channels are expected to rise significantly due to growing e-commerce trends.
Layer cake mixes market can be segmented on the basis of type:
- Low Fat
Layer cake mixes market can be segmented on the basis of distribution channel:
- Modern Trade
- Convenience Store
- Departmental and Traditional Grocery Store
- Online Channels
Layer cake mixes Market: Competitive Landscape
Examples of some of the key players operating in the layer cake mixes Market are Dawn Food Products, Inc., The Pillsbury Company, Betty Crocker, Ital Decor Ltd., Kerry Gropu Plc., Continental Mills Inc., Chelsea Milling Company and Pinnacle Foods Inc.
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